Simplify to Clarify!

Woman Shouting with BullhornIt’s been said that an academic takes something simple and makes it complex but a communicator takes something complex and makes it simple. There is way too much complexity in the world. Most of us are overwhelmed by information and more information leads to more complexity. Getting your message across to people requires you to cut through the complexity by keeping things simple and concise. The more detail, the less clear. Detail is ok for back of house but not for front of house, where people are going to see it. Jesus was a master communicator who took complex spiritual realities and tied them to everyday experiences and activities. Thus, 2000 years later, we are benefitting from the clarity Jesus lived and ministered with. Your message is too important to be unclear about it. Very few people can pull off clever and keep their message clear. Bother less about being clever and focus more on being clear. Your audience will appreciate you for it.

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