Innovation is Compulsory!

If you don’t innovate, you become stale, outdated and irrelevant. The rate of change in our culture is overwhelming and whilst none of us can keep up with it, we can respond to the promptings of our own heart convictions by assessing what we are currently producing and be willing to hit the refresh button. What’s your brand, product or service? Look at it with an outsiders perspective and make changes accordingly. Stay true to principles but be willing to change preferences to engage with what’s current in the arena you are apart of. Go window shopping to discover what others in your industry are doing that’s proving to be attractive to customers. #ironprophet

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