Simplify to Clarify!

Woman Shouting with BullhornIt’s been said that an academic takes something simple and makes it complex but a communicator takes something complex and makes it simple. There is way too much complexity in the world. Most of us are overwhelmed by information and more information leads to more complexity. Getting your message across to people requires you to cut through the complexity by keeping things simple and concise. The more detail, the less clear. Detail is ok for back of house but not for front of house, where people are going to see it. Jesus was a master communicator who took complex spiritual realities and tied them to everyday experiences and activities. Thus, 2000 years later, we are benefitting from the clarity Jesus lived and ministered with. Your message is too important to be unclear about it. Very few people can pull off clever and keep their message clear. Bother less about being clever and focus more on being clear. Your audience will appreciate you for it.

Keys to Communication!

IMG_1240I recently posted on Communication Carries Anointing and emphasised the importance of developing communication skills, both of a conversational and corporate nature. Here are some further tips to take your communication to the next level.

1 Big Idea! All good communication theory emphasises the centrality of 1 big idea. No matter what you are reading or who you are listening to, ask yourself 2 questions, “What is the writer/speaker talking about?” AND “What is the writer/speaker saying about what they are talking about?” In 1 Corinthians 13 Paul is talking about “Love” but in context of 1 Corinthians 12 and 14 he’s saying that love should be the motivation for why we do what we do, especially in the arena of spiritual gifts. Listen and look for the 1 big idea. A great read on this is “Biblical Preaching” by Haddon Robinson.

Clarity trumps clever! A lot of us want to be clever but very few of us can pull it off. However, clarity will trump clever every time. Stop trying to be clever and work hard on making your ideas as concrete and clear as possible and people will connect with them more. Confusion in the pulpit will lead to confusion in the pew. Putting your ideas to paper helps clarify them. A great resource for this is a book titled “Make it Stick” by Chip and Dan Heath (I think).

Anointing doesn’t make up for lack of discipline! Practice, Practice, Practice. Every Friday morning for 2 years I practiced my weekend sermon in an empty auditorium with my parents listening and critiquing my content and presentation.

Tell lots of Stories! Everyone loves a good story. A good story will communicate your principle for you. Learn to tell stories well by finding them in your everyday life and start sharing them with anyone who will listen. The more you tell, the better you’ll get.

Listen to Good Communicators! There are a plethora of opportunities to listen to great communicators. Don’t just listen to be entertained but go behind their communication and listen for how they approached their subject. TED and iTunes is a good place to start. Check out Corey Turner Ministries (shameless plug 🙂

Develop Conversational Intelligence! Read Conversational Intelligence by Judith Glaser and put the principles into action.

Read and Listen! The more you read the more you’ll deposit into your mind a dictionary of words that you can pull out as you need them. Listening improves speaking. Ask good questions and then listen for the response. Log the response away in your heart and act on it at your next opportunity.

Structure your Outline! Don’t outline your notes into paragraphs but develop structure. Write your point and then explain your point, illustrate your point and apply your point. Transition to the next point and repeat the process.

Pray, Pray and Pray Some More! Our words are fruitless without the Holy Spirit. Ask for fresh fire and flow with the leading of the Spirit as you speak.